Factors influencing Generation Y towards purchase intention on green products / Nur Amirah Merazman

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Factors influencing Generation Y towards purchase intention on green products / Nur Amirah Merazman

This research was conducted to carry out a study entitled “Factors Influencing Generation Y Towards Purchase Intention on Green Products”. The purpose of this study is to investigate the relationship between four independent variables against one dependent variable, to identify which factor is most...

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Bibliographic Details
Main Author:	Merazman, Nur Amirah
Format:	Student Project
Language:	English
Published:	2015
Subjects:	Environmental aspects. Green marketing Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Social influence. Social pressure
Online Access:	https://ir.uitm.edu.my/id/eprint/32414/

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