The influence of price, service and product quality towards customer satisfaction of Honda Dealers Johor Bahru / Nur Amariah Md Ngaripin

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The influence of price, service and product quality towards customer satisfaction of Honda Dealers Johor Bahru / Nur Amariah Md Ngaripin

In a global scenario, customer satisfaction with a company’s products or services is often seen as the key to a company’s success and long-term competitiveness. Customer satisfaction also is an important strategic objective for retail and manufacturing industries. In order to survive and achieve pro...

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Bibliographic Details
Main Author:	Md Ngaripin, Nur Amariah
Format:	Student Project
Language:	English
Published:	2012
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/32384/

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