Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.

Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.

The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using conv...

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Bibliographic Details
Main Authors: Mohd Yunus, Nurul Syuhada, Raja Yusof, Raja Nerina, Hashim, Haslinda
Format: Article
Language:English
Published: Universiti Teknologi MARA Selangor 2019
Subjects:
Special industries and trades
Online Access:https://ir.uitm.edu.my/id/eprint/32280/

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