Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.
The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using conv...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Selangor
2019
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/32280/ |
| _version_ | 1848807982838579200 |
|---|---|
| author | Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda |
| author_facet | Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda |
| author_sort | Mohd Yunus, Nurul Syuhada |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using convenience sampling. A total of 200 questionnaires were collected from respondents in Kelantan, Negeri Sembilan, Selangor and Perak. The findings of the study revealed that attitude, subjective norms and brand image significantly predict Muslim consumers’ purchase intention of previously retracted and recertified Halal products. However, halal knowledge was found to be insignificant towards purchase intention. The findings are primarily beneficial for the marketers of halal products by offering an insight into the intention of consumers to purchase products that had previously been retracted off their Halal certification. |
| first_indexed | 2025-11-14T22:51:29Z |
| format | Article |
| id | uitm-32280 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:51:29Z |
| publishDate | 2019 |
| publisher | Universiti Teknologi MARA Selangor |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-322802020-07-15T04:51:46Z https://ir.uitm.edu.my/id/eprint/32280/ Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. jeeir Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda Special industries and trades The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using convenience sampling. A total of 200 questionnaires were collected from respondents in Kelantan, Negeri Sembilan, Selangor and Perak. The findings of the study revealed that attitude, subjective norms and brand image significantly predict Muslim consumers’ purchase intention of previously retracted and recertified Halal products. However, halal knowledge was found to be insignificant towards purchase intention. The findings are primarily beneficial for the marketers of halal products by offering an insight into the intention of consumers to purchase products that had previously been retracted off their Halal certification. Universiti Teknologi MARA Selangor 2019-01 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/32280/1/AJ_NURUL%20SYUHADA%20MOHD%20YUNUS%20JEEIR%20B%2019.pdf Mohd Yunus, Nurul Syuhada and Raja Yusof, Raja Nerina and Hashim, Haslinda (2019) Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. (2019) Journal of Emerging Economies and Islamic Research (JEEIR) <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_and_Islamic_Research_=28JEEIR=29.html>, 7 (1). pp. 1-10. ISSN 2289-2559 https://journal.uitm.edu.my/ojs/index.php/JEEIR/ |
| spellingShingle | Special industries and trades Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. |
| title | Predicting muslim consumers’ purchase intention of
previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. |
| title_full | Predicting muslim consumers’ purchase intention of
previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. |
| title_fullStr | Predicting muslim consumers’ purchase intention of
previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. |
| title_full_unstemmed | Predicting muslim consumers’ purchase intention of
previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. |
| title_short | Predicting muslim consumers’ purchase intention of
previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. |
| title_sort | predicting muslim consumers’ purchase intention of
previously retracted and recertified halal products / nurul syuhada mohd yunus, raja nerina raja yusof and haslinda hashim. |
| topic | Special industries and trades |
| url | https://ir.uitm.edu.my/id/eprint/32280/ https://ir.uitm.edu.my/id/eprint/32280/ |