Social influence and eco-label factors towards purchase
intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]

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Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]

Consumers today are more aware of environmental issues. This rise in ecologically conscious consumer behavior sometimes known as green consumers has seen an incease in many studies on the nature of green consumers in different markets. This study examines the attitude-behavior relationship that inte...

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Bibliographic Details
Main Authors:	Hashim, Nor Hashima, Yahya, Wan Kalthom, Abu Bakar, Saridan, Asrul, Siti Aisyah
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Selangor 2018
Subjects:	Environmental aspects. Green marketing Malaysia Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/32271/

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