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A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor

The research examines the direct effects of brand image, price, trust, and value on consumers' purchase intentions. Thus, it gives effect to some institutional and the organization regarding to the purchase intention the customers. Researcher has use questionnaire as the instruments to collect...

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Bibliographic Details
Main Author:	Md Noor, Muhamad Najib Fahmi
Format:	Student Project
Language:	English
Published:	Universiti Teknologi Mara Perlis 2020
Subjects:	Marketing Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/32270/

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