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Viewpoint by Guest Writers : Halal issues in processed food: Misuse of the Halal logo / Faridah Hj. Hassan and Azlina Hanif.

Professor Dr Faridah Hj Hassan is a professor of Marketing and Strategic Management from Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam. She is a prolific writer and researcher in the areas of Halal food marketing and branding, Islamic tourism and strategic management. He...

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Bibliographic Details
Main Authors:	Hassan (Haji), Faridah, Hanif, Azlina
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Selangor 2017
Subjects:	Food industry and trade. Halal food industry. Certification Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/32226/

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