Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani

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Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani

The title of this research is “Muslim Consumer Perception Towards Halal Food Product in Kota Kinabalu, Sabah”. The first purpose of this research is to examine the perception towards halal food product among Muslim in more detail especially in Kota Kinabalu, Sabah. There are four independent variabl...

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Bibliographic Details
Main Author:	Zamani, Zulynda Nurain
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Perception Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/31879/

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