The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin

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The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin

Previous study shows that, packaging is not only for protecting the products but can be more advanced in marketing world such as being a vehicle for communication of the products, medium of advertising and also branding the products for competition in the markets. It becomes increasingly important b...

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Bibliographic Details
Main Author:	Nazarudin, Zulfaiq
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/31874/

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