The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis

This paper studies the buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam. The analysis of variables will be analyzed to discover the buyer preferences on housing purchase decision. This research paper will use the independent and dependent variabl...

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Main Author: Shuhadis, Zahid
Format: Student Project
Language:English
Published: 2008
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/31824/
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author Shuhadis, Zahid
author_facet Shuhadis, Zahid
author_sort Shuhadis, Zahid
building UiTM Institutional Repository
collection Online Access
description This paper studies the buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam. The analysis of variables will be analyzed to discover the buyer preferences on housing purchase decision. This research paper will use the independent and dependent variable to verify any relationship between the buyers and the preferences. Researcher will analyze the variables of place (location), product (house), house price, promotion and reason of purchase decision in the questionnaire. Besides questionnaire as the primary data, all the data were obtained from the secondary data. Journals and related information were obtained from internet and journals. The variables will be analyzed by using the frequency distribution, the reliability analysis, cross tabulation, the descriptive statistical analysis and lastly correlation analysis. Computer software of Statistical Package for Social Science (SPSS) is used in order to relate data and findings.
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format Student Project
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institution Universiti Teknologi MARA
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language English
last_indexed 2025-11-14T22:49:32Z
publishDate 2008
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spelling uitm-318242020-10-23T03:47:36Z https://ir.uitm.edu.my/id/eprint/31824/ The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis Shuhadis, Zahid Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This paper studies the buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam. The analysis of variables will be analyzed to discover the buyer preferences on housing purchase decision. This research paper will use the independent and dependent variable to verify any relationship between the buyers and the preferences. Researcher will analyze the variables of place (location), product (house), house price, promotion and reason of purchase decision in the questionnaire. Besides questionnaire as the primary data, all the data were obtained from the secondary data. Journals and related information were obtained from internet and journals. The variables will be analyzed by using the frequency distribution, the reliability analysis, cross tabulation, the descriptive statistical analysis and lastly correlation analysis. Computer software of Statistical Package for Social Science (SPSS) is used in order to relate data and findings. 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/31824/1/31824.pdf Shuhadis, Zahid (2008) The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis. (2008) [Student Project] <http://terminalib.uitm.edu.my/31824.pdf> (Unpublished)
spellingShingle Housing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Shuhadis, Zahid
The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis
title The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis
title_full The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis
title_fullStr The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis
title_full_unstemmed The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis
title_short The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis
title_sort buyer preferences on housing purchase decision at perbadanan kemajuan negeri selangor (pkns) shah alam / zahid shuhadis
topic Housing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
url https://ir.uitm.edu.my/id/eprint/31824/