Customer relationship management practices at Cerebos (Malaysia) Sdn Bhd / Wan Zainorliza Zainal

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Customer relationship management practices at Cerebos (Malaysia) Sdn Bhd / Wan Zainorliza Zainal

Led by its flagship BRAND’S® Essence of Chicken, Cerebos Pacific Limited has empowered the world with it various range of products over 170 years. These milestones mark the start of Cerebos transformation from simply a food company towards a lifestyle business. This transformation requires Cerebos t...

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Bibliographic Details
Main Author:	Zainal, Wan Zainorliza
Format:	Student Project
Language:	English
Published:	2009
Subjects:	Strategic alliances. Business networks Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/31796/

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