Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz

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Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz

In maintaining the customer retention, the case studies have taken place in MPH Bookstore Great Eastern Mall. The issue that has been arising in this company is the dissatisfaction of the customer towards the company and how the company take an action to retain the valuable customer as their loyal c...

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Bibliographic Details
Main Author:	Abd Aziz, Wan Shazana
Format:	Student Project
Language:	English
Published:	2010
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/31789/

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