How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim
The purpose of this paper is to study on how to have competitive environmental marketing concepts. This paper looks at the respond of Kazzponic in order to have effective and practice the environmental marketing concept. The findings reveal that there are several factors that can lead ineffective pr...
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| Format: | Student Project |
| Language: | English |
| Published: |
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31708/ |
| _version_ | 1848807829743337472 |
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| author | Wan Salim, Wan Muhamad Khairuddin |
| author_facet | Wan Salim, Wan Muhamad Khairuddin |
| author_sort | Wan Salim, Wan Muhamad Khairuddin |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to study on how to have competitive environmental marketing concepts. This paper looks at the respond of Kazzponic in order to have effective and practice the environmental marketing concept. The findings reveal that there are several factors that can lead ineffective practice the concepts. The important is the process of environmental marketing model must well follow if want to be a green company. Finally, further studies and analysis should be undertaken and are recommended for enhance the practice. |
| first_indexed | 2025-11-14T22:49:03Z |
| format | Student Project |
| id | uitm-31708 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:49:03Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-317082020-10-12T01:25:20Z https://ir.uitm.edu.my/id/eprint/31708/ How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim Wan Salim, Wan Muhamad Khairuddin Environmental aspects. Green marketing Malaysia Marketing The purpose of this paper is to study on how to have competitive environmental marketing concepts. This paper looks at the respond of Kazzponic in order to have effective and practice the environmental marketing concept. The findings reveal that there are several factors that can lead ineffective practice the concepts. The important is the process of environmental marketing model must well follow if want to be a green company. Finally, further studies and analysis should be undertaken and are recommended for enhance the practice. 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/31708/1/31708.pdf Wan Salim, Wan Muhamad Khairuddin (2009) How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim. (2009) [Student Project] <http://terminalib.uitm.edu.my/31708.pdf> (Unpublished) |
| spellingShingle | Environmental aspects. Green marketing Malaysia Marketing Wan Salim, Wan Muhamad Khairuddin How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim |
| title | How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim |
| title_full | How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim |
| title_fullStr | How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim |
| title_full_unstemmed | How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim |
| title_short | How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim |
| title_sort | how far kazzponic applied the concept of environmental marketing: a case study on kazzponic sdn bhd / wan muhamad khairuddin wan salim |
| topic | Environmental aspects. Green marketing Malaysia Marketing |
| url | https://ir.uitm.edu.my/id/eprint/31708/ |