A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff

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A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff

Most Malaysian nowadays becomes less interested in investing their money in intention to increase their earning and saving. They need to be more concern on their future, family and children and they need to have something to finance their safety from any unexpected and misfortune event. They need to...

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Bibliographic Details
Main Author:	Tuan Ariff, Tuan Saiful Azzam
Format:	Student Project
Language:	English
Published:	2010
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Health insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/31657/

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