A case study: the effectiveness of 5P’s elements in marketing mix towards successful of company marketing strategy / Yuhanis Abd Raman

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A case study: the effectiveness of 5P’s elements in marketing mix towards successful of company marketing strategy / Yuhanis Abd Raman

The topic of the case study is “The Effectiveness of 5 P’s elements in Marketing Mix towards successful of company marketing strategy”. As we know, these marketing mix elements are the four key decision areas that marketer’s must manage in order to facilitate the exchange or transfer of goods, servi...

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Bibliographic Details
Main Author:	Abd Raman, Yuhanis
Format:	Student Project
Language:	English
Published:	2009
Subjects:	Planning. Business planning. Strategic planning Marketing Direct marketing. Multilevel marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/31643/

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