Customer retention in cases involving motor insurance claim / Syuhada Nawal Syazwani Ismail

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Customer retention in cases involving motor insurance claim / Syuhada Nawal Syazwani Ismail

Customer retention is a crucial area where most of the organizations pay more attention towards it. The major factor that attracts and retains new customers is the way it services its existing customers and the reputation it creates within and across the marketplace. This research is to study the cu...

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Bibliographic Details
Main Author:	Ismail, Syuhada Nawal Syazwani
Format:	Student Project
Language:	English
Published:	2010
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Insurance Other insurance. Including automobile, burglary, credit, disaster, title insurance Claims
Online Access:	https://ir.uitm.edu.my/id/eprint/31634/

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