Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar

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Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar

The purpose of this study is to find shoppers’ preferences towards shopping mall that study Plaza Kotaraya and the respondent are the shoppers of Plaza Kotaraya itself. The problem that Plaza Kotaraya faces is the decreasing number of shoppers patronizing the shopping mall. The objectives of this re...

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Bibliographic Details
Main Author:	Syed Jaffar, Syed Khamarrulariffin
Format:	Student Project
Language:	English
Published:	2010
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls
Online Access:	https://ir.uitm.edu.my/id/eprint/31623/

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