Determinants of foreign customer’s satisfaction towards Alam Hidro (M) Sdn Bhd Services / Syazwani Zainudin

Alam Hidro (M) Sdn Bhd (AHSB) is a company which provides services to the customer either from foreign or domestic country. It provides services to the customer in terms of construction and installation, underwater engineering and inspection services and others. This project paper is done to determi...

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Main Author: Zainudin, Syazwani
Format: Student Project
Language:English
Published: 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/31608/
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author Zainudin, Syazwani
author_facet Zainudin, Syazwani
author_sort Zainudin, Syazwani
building UiTM Institutional Repository
collection Online Access
description Alam Hidro (M) Sdn Bhd (AHSB) is a company which provides services to the customer either from foreign or domestic country. It provides services to the customer in terms of construction and installation, underwater engineering and inspection services and others. This project paper is done to determine the level of foreign customer satisfaction towards AHSB services, to identify the drivers that influence foreign customer satisfaction towards AHSB services and to provide recommendation on how to deliver better services in order to increase foreign customer retention rate. This study used descriptive data. Based on the result and findings majority of the respondents are agree with the quality of service, counter of customers’ complaint, call centre and physical facilities contribute to the foreign customer satisfaction because the respondents are the foreign customer itself. However, the staff still needs a training and workshop to maintain their foreign customers’ satisfaction. Other than that, the result and findings for pricing of AHSB services show that most of the customers are disagree with the pricing of AHSB services because the customers’ perceived that the price are not competitive. In order to solve the price problem, the company should offer competitive price and at the same time retain the quality of service and product offered, definitely the customers would be loyal to the company.
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spelling uitm-316082020-09-17T03:45:31Z https://ir.uitm.edu.my/id/eprint/31608/ Determinants of foreign customer’s satisfaction towards Alam Hidro (M) Sdn Bhd Services / Syazwani Zainudin Zainudin, Syazwani Consumer satisfaction Customer services. Customer relations Alam Hidro (M) Sdn Bhd (AHSB) is a company which provides services to the customer either from foreign or domestic country. It provides services to the customer in terms of construction and installation, underwater engineering and inspection services and others. This project paper is done to determine the level of foreign customer satisfaction towards AHSB services, to identify the drivers that influence foreign customer satisfaction towards AHSB services and to provide recommendation on how to deliver better services in order to increase foreign customer retention rate. This study used descriptive data. Based on the result and findings majority of the respondents are agree with the quality of service, counter of customers’ complaint, call centre and physical facilities contribute to the foreign customer satisfaction because the respondents are the foreign customer itself. However, the staff still needs a training and workshop to maintain their foreign customers’ satisfaction. Other than that, the result and findings for pricing of AHSB services show that most of the customers are disagree with the pricing of AHSB services because the customers’ perceived that the price are not competitive. In order to solve the price problem, the company should offer competitive price and at the same time retain the quality of service and product offered, definitely the customers would be loyal to the company. 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/31608/1/31608.pdf Zainudin, Syazwani (2011) Determinants of foreign customer’s satisfaction towards Alam Hidro (M) Sdn Bhd Services / Syazwani Zainudin. (2011) [Student Project] <http://terminalib.uitm.edu.my/31608.pdf> (Unpublished)
spellingShingle Consumer satisfaction
Customer services. Customer relations
Zainudin, Syazwani
Determinants of foreign customer’s satisfaction towards Alam Hidro (M) Sdn Bhd Services / Syazwani Zainudin
title Determinants of foreign customer’s satisfaction towards Alam Hidro (M) Sdn Bhd Services / Syazwani Zainudin
title_full Determinants of foreign customer’s satisfaction towards Alam Hidro (M) Sdn Bhd Services / Syazwani Zainudin
title_fullStr Determinants of foreign customer’s satisfaction towards Alam Hidro (M) Sdn Bhd Services / Syazwani Zainudin
title_full_unstemmed Determinants of foreign customer’s satisfaction towards Alam Hidro (M) Sdn Bhd Services / Syazwani Zainudin
title_short Determinants of foreign customer’s satisfaction towards Alam Hidro (M) Sdn Bhd Services / Syazwani Zainudin
title_sort determinants of foreign customer’s satisfaction towards alam hidro (m) sdn bhd services / syazwani zainudin
topic Consumer satisfaction
Customer services. Customer relations
url https://ir.uitm.edu.my/id/eprint/31608/