Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim

This paper is conduct to look at the factors affecting online purchasing behaviour amongst Muslim consumers. The population of this examine is Malaysian and sample of study (respondent) is among Muslim consumers in Selangor. Sampling approach is convenience sampling and the usage of questionnaire to...

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Main Author: Hasim, Nur Aida
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/31586/
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author Hasim, Nur Aida
author_facet Hasim, Nur Aida
author_sort Hasim, Nur Aida
building UiTM Institutional Repository
collection Online Access
description This paper is conduct to look at the factors affecting online purchasing behaviour amongst Muslim consumers. The population of this examine is Malaysian and sample of study (respondent) is among Muslim consumers in Selangor. Sampling approach is convenience sampling and the usage of questionnaire to collect the facts. Statistical package for Social Science (SPSS) use to analyse the statistics and method for examine the data is by the usage of Frequency analysis, Descriptive analysis, Multiple Linear Regression, Correlation Analysis and Reliability Analysis (Cronbach's Alpha). The questionnaire could be distribute to 250 Muslims in Selangor. The questionnaire focus on the independent variables, which include perceived benefits, perceived risks, hedonic motivations, psychological factors and website design whilst the dependent variable is online shopping behaviour. The researcher of the study experts to know whether independent variables of perceived advantages, perceived risks, hedonic motivations, psychological factors and website design are significant with the dependent variable, online purchasing behaviour.
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format Student Project
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institution Universiti Teknologi MARA
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language English
last_indexed 2025-11-14T22:48:33Z
publishDate 2019
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spelling uitm-315862020-06-29T06:52:39Z https://ir.uitm.edu.my/id/eprint/31586/ Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim Hasim, Nur Aida Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This paper is conduct to look at the factors affecting online purchasing behaviour amongst Muslim consumers. The population of this examine is Malaysian and sample of study (respondent) is among Muslim consumers in Selangor. Sampling approach is convenience sampling and the usage of questionnaire to collect the facts. Statistical package for Social Science (SPSS) use to analyse the statistics and method for examine the data is by the usage of Frequency analysis, Descriptive analysis, Multiple Linear Regression, Correlation Analysis and Reliability Analysis (Cronbach's Alpha). The questionnaire could be distribute to 250 Muslims in Selangor. The questionnaire focus on the independent variables, which include perceived benefits, perceived risks, hedonic motivations, psychological factors and website design whilst the dependent variable is online shopping behaviour. The researcher of the study experts to know whether independent variables of perceived advantages, perceived risks, hedonic motivations, psychological factors and website design are significant with the dependent variable, online purchasing behaviour. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/31586/1/PPb_NUR%20AIDA%20HASIM%20BM%20J%2019_5.pdf Hasim, Nur Aida (2019) Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim. (2019) [Student Project] (Unpublished)
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Hasim, Nur Aida
Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim
title Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim
title_full Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim
title_fullStr Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim
title_full_unstemmed Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim
title_short Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim
title_sort factors affecting online purchasing behaviour among muslim consumers in selangor / nur aida hasim
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
url https://ir.uitm.edu.my/id/eprint/31586/