The study of how relationship attribute affect bank customer's saving behaviour: case study in Ipoh, Perak / Aufal Fazan Aziz

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The study of how relationship attribute affect bank customer's saving behaviour: case study in Ipoh, Perak / Aufal Fazan Aziz

Saving is an important part of consumer financial decision making. Compared with other products, saving products are often regarded as more complex and difficult to evaluate due to their sophistication, uncertainty and long-term horizon. Therefore, many consumers decide on saving after consultation...

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Bibliographic Details
Main Author:	Aziz, Aufal Fazan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Personal finance. Financial literacy
Online Access:	https://ir.uitm.edu.my/id/eprint/31459/

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