Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan

Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan

This research is mainly focus on the packaging elements that influence consumers buying behavior towards Aeon Big house brand. The objective of this study is to determine the level of consumer buying behavior and to study the affect of packaging attributes (design, colour, material, labeling) on con...

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Bibliographic Details
Main Authors: Md Tarmudi, Suhaili, Ruslan, Muhammad Amnan
Format: Student Project
Language:English
Published: 2014
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/31429/

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