The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul

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The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul

Purpose - To define study of factors influencing consumer buying behaviour on branded goods that are cultural factors, social factors, psychological factors, personal factors, and situational factors. Problem statement - Consumer buying behaviour always change from time to time and each consumer ha...

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Bibliographic Details
Main Author:	Musrul, Suhailah
Format:	Student Project
Language:	English
Published:	2015
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/31427/

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