Purchasing behaviour of phone users tend to buy smartphone / Mohammad Syazwan Mohammad Rodhi
Smartphone is synonym in our life, people tend to use smartphone because it can easier our daily task, since the smartphone have extra features like camera. The purpose of this study is to examine the relationship between product features, brand name, product price, convenience and social influence...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/31420/ |
| _version_ | 1848807753839017984 |
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| author | Mohammad Rodhi, Mohammad Syazwan |
| author_facet | Mohammad Rodhi, Mohammad Syazwan |
| author_sort | Mohammad Rodhi, Mohammad Syazwan |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Smartphone is synonym in our life, people tend to use smartphone because it can easier our daily task, since the smartphone have extra features like camera. The purpose of this study is to examine the relationship between product features, brand name, product price, convenience and social influence of purchasing behaviour of smartphone among phone users. The questionnaire will be distributed to 150 of phone users who have experience using and having smartphone generally to get the random sampling method. The issue of this study to have a clear visual of why people tend to buy smartphone based on dependent variable and independent variable of the study and understanding the demand of the smartphone nowadays. In 2017 statistics shows that the number of phone users in Malaysia have reached to 19.9 million users it shows that the number people use smartphone is high and will increase in the future because of the changing in the technology. |
| first_indexed | 2025-11-14T22:47:50Z |
| format | Student Project |
| id | uitm-31420 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:47:50Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-314202020-07-05T21:51:28Z https://ir.uitm.edu.my/id/eprint/31420/ Purchasing behaviour of phone users tend to buy smartphone / Mohammad Syazwan Mohammad Rodhi Mohammad Rodhi, Mohammad Syazwan Purchasing. Selling. Sales personnel. Sales executives Smartphone is synonym in our life, people tend to use smartphone because it can easier our daily task, since the smartphone have extra features like camera. The purpose of this study is to examine the relationship between product features, brand name, product price, convenience and social influence of purchasing behaviour of smartphone among phone users. The questionnaire will be distributed to 150 of phone users who have experience using and having smartphone generally to get the random sampling method. The issue of this study to have a clear visual of why people tend to buy smartphone based on dependent variable and independent variable of the study and understanding the demand of the smartphone nowadays. In 2017 statistics shows that the number of phone users in Malaysia have reached to 19.9 million users it shows that the number people use smartphone is high and will increase in the future because of the changing in the technology. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/31420/1/PPb_MOHAMMAD%20SYAZWAN%20MOHAMMAD%20RODHI%20BM%20J%2019_5.pdf Mohammad Rodhi, Mohammad Syazwan (2019) Purchasing behaviour of phone users tend to buy smartphone / Mohammad Syazwan Mohammad Rodhi. (2019) [Student Project] (Submitted) |
| spellingShingle | Purchasing. Selling. Sales personnel. Sales executives Mohammad Rodhi, Mohammad Syazwan Purchasing behaviour of phone users tend to buy smartphone / Mohammad Syazwan Mohammad Rodhi |
| title | Purchasing behaviour of phone users tend to buy smartphone /
Mohammad Syazwan Mohammad Rodhi |
| title_full | Purchasing behaviour of phone users tend to buy smartphone /
Mohammad Syazwan Mohammad Rodhi |
| title_fullStr | Purchasing behaviour of phone users tend to buy smartphone /
Mohammad Syazwan Mohammad Rodhi |
| title_full_unstemmed | Purchasing behaviour of phone users tend to buy smartphone /
Mohammad Syazwan Mohammad Rodhi |
| title_short | Purchasing behaviour of phone users tend to buy smartphone /
Mohammad Syazwan Mohammad Rodhi |
| title_sort | purchasing behaviour of phone users tend to buy smartphone /
mohammad syazwan mohammad rodhi |
| topic | Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/31420/ |