The effect of attitudes, subjective norms and perceived security and privacy on the use of SMS banking among bank customers in Johor / Nur Nabila Husna Zanal Abdin

The effect of attitudes, subjective norms and perceived security and privacy on the use of SMS banking among bank customers in Johor / Nur Nabila Husna Zanal Abdin

SMS banking has been introduced and implemented in Malaysia since 2006. However, the justification on customer's intention towards the usage of SMS banking is still unknown. This study is conduct with several variables which are attitudes, subjective norms and perceived security and privacy tha...

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Bibliographic Details
Main Author: Zanal Abdin, Nur Nabila Husna
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Banking
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/31411/

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