To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu

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To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu

The paper assesses the significance of the 7p’s of marketing in influencing consumer selection of shopping center among consumer in Melaka Tengah. Research objective for this study is to define the significant relationship between independent variables (product, price, place, promotion, people, proc...

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Bibliographic Details
Main Authors:	George, Stephanie Unyang, Lambu, Suliza
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls
Online Access:	https://ir.uitm.edu.my/id/eprint/31403/

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