4P’s marketing strategy affecting customer’s purchase intentions towards Maxis / Siti Zaharah Salleh

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4P’s marketing strategy affecting customer’s purchase intentions towards Maxis / Siti Zaharah Salleh

The purpose of this study was to assist Maxis Communications in determining their services marketing mix. It is to identify the current strategies that have been practiced by Maxis Communications in term of the 4P’s. The research is also focusing on the perception of the customers towards the strate...

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Bibliographic Details
Main Author:	Salleh, Siti Zaharah
Format:	Student Project
Language:	English
Published:	2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/31393/

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