Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet
Customer loyalty is important in any business. For hotel industry, it will imply higher market share and ability to demand relatively higher prices. Besides, it ensures the future income to the hotel. The customer perceptions are the elements that used in evaluating the customer loyalty towards the...
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31386/ |
| _version_ | 1848807744646152192 |
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| author | Mohd Taupet, Siti Suraya Fareha |
| author_facet | Mohd Taupet, Siti Suraya Fareha |
| author_sort | Mohd Taupet, Siti Suraya Fareha |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Customer loyalty is important in any business. For hotel industry, it will imply higher market share and ability to demand relatively higher prices. Besides, it ensures the future income to the hotel. The customer perceptions are the elements that used in evaluating the customer loyalty towards the organization. This study focused in perception on customer in term of hotel image, physical quality, staff service and value for money. All this elements used as an independent variable and dependent variables is customer loyalty. The main objective of this research is to identify the level of customer loyalty towards Naza Talyya Melaka. Second is to identify the relationship between customer perceptions and customer loyalty. Third is to identify the most influential factor toward customer loyalty at Naza Talyya Melaka. This research is conducted at Naza Talyya Melaka and 65 respondents have been asked randomly using questionnaire to gain feedback to the hotel. |
| first_indexed | 2025-11-14T22:47:41Z |
| format | Student Project |
| id | uitm-31386 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:47:41Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-313862020-09-08T06:10:24Z https://ir.uitm.edu.my/id/eprint/31386/ Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet Mohd Taupet, Siti Suraya Fareha Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Hospitality industry. Hotels, clubs, restaurants, etc. Food service Customer loyalty is important in any business. For hotel industry, it will imply higher market share and ability to demand relatively higher prices. Besides, it ensures the future income to the hotel. The customer perceptions are the elements that used in evaluating the customer loyalty towards the organization. This study focused in perception on customer in term of hotel image, physical quality, staff service and value for money. All this elements used as an independent variable and dependent variables is customer loyalty. The main objective of this research is to identify the level of customer loyalty towards Naza Talyya Melaka. Second is to identify the relationship between customer perceptions and customer loyalty. Third is to identify the most influential factor toward customer loyalty at Naza Talyya Melaka. This research is conducted at Naza Talyya Melaka and 65 respondents have been asked randomly using questionnaire to gain feedback to the hotel. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/31386/1/31386.pdf Mohd Taupet, Siti Suraya Fareha (2014) Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet. (2014) [Student Project] <http://terminalib.uitm.edu.my/31386.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Hospitality industry. Hotels, clubs, restaurants, etc. Food service Mohd Taupet, Siti Suraya Fareha Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet |
| title | Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet |
| title_full | Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet |
| title_fullStr | Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet |
| title_full_unstemmed | Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet |
| title_short | Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet |
| title_sort | enhancing customer loyalty at naza talyya melaka / siti suraya fareha mohd taupet |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Hospitality industry. Hotels, clubs, restaurants, etc. Food service |
| url | https://ir.uitm.edu.my/id/eprint/31386/ |