Revisiting consumer brand preference sustaining strategy through co-creation corporate social responsibility in the hospitality industry / Siti Hajar Md. Jani... [et al.]

Revisiting consumer brand preference sustaining strategy through co-creation corporate social responsibility in the hospitality industry / Siti Hajar Md. Jani... [et al.]

When a hotel firm loses their existing customers, the organization needs to draw new customers. This is to maintain their market share in the industries. However, in order to attract and capture new customers, it may need higher cost on advertising and promotional activities. Brand preference is gen...

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Bibliographic Details
Main Authors: Md. Jani, Siti Hajar, Ibrahim, Irwan, Amer, Afizan, Zulkifli, Nordayana, Ahmad, Mumtaz
Format: Article
Language:English
Published: Universiti Teknologi MARA, Negeri Sembilan 2019
Subjects:
Business cycles. Economic fluctuations. Economic indicators
Online Access:https://ir.uitm.edu.my/id/eprint/31375/

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