Dimension manifestation of users’ psychographic traits towards online travel agency / Abdul Aziz Azdel... [et al.]

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Dimension manifestation of users’ psychographic traits towards online travel agency / Abdul Aziz Azdel... [et al.]

The purpose of this study is to assess the determinants of psychological traits towards users’ technology experience specifically on Online Travel Agencies (OTA) via exploratory factor analysis (EFA). Working on these issues and after sequences of analyses to verify reliability and factor structure,...

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Bibliographic Details
Main Authors:	Azdel, Abdul Aziz, Awang, Khairil Wahidin, Raja Yusof, Raja Nerina, Mohd Radzi, Salleh, Ismail, Mohd Noor Ismawi
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Negeri Sembilan 2019
Subjects:	Service industries Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/31360/

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