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Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling

This purpose of this study is to determine the influence of brand personality of Milo towards customers’ brand loyalty. There are several factors in brand personality which are sincerity, excitement, competence, sophistication and ruggedness that influence the loyalty of customers towards Milo. At t...

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Bibliographic Details
Main Authors:	Fhidzon, Mohammad Raffi, Masling, Muhammad Mawardi
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Branding (Marketing) Market segmentation. Target marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/31359/

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