Television advertisement effectiveness in food industry among centennials / Intan Syafinaz Mat Shafie... [et al.]

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Television advertisement effectiveness in food industry among centennials / Intan Syafinaz Mat Shafie... [et al.]

Television (TV) advertisements have become one of the most powerful marketing tools in attracting their audience to become potential customers. They are widely used among food industry locally and also internationally. This study is conducted to identify the factors that contribute to an effective T...

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Bibliographic Details
Main Authors:	Mat Shafie, Intan Syafinaz, Mohammad Yunus, Yuslina Liza, Jamil, Nur Izzah, Musa, Aini Hayati
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Negeri Sembilan 2019
Subjects:	Food industry and trade. Halal food industry. Certification Telecommunication Television
Online Access:	https://ir.uitm.edu.my/id/eprint/31350/

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