Product awareness and behavioural intention to use of customizable mobile data plan: case study of Yoodo – Celcom / Amirah Amin, Danial Zarkasyi Mazlan and Fatin Farhana Mohd Suhaimi

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Product awareness and behavioural intention to use of customizable mobile data plan: case study of Yoodo – Celcom / Amirah Amin, Danial Zarkasyi Mazlan and Fatin Farhana Mohd Suhaimi

The purpose of this study was to determine the level of product awareness of Yoodo by Celcom and behavioural intention to use of customizable mobile data plan. The study examined the relationship between performance expectancy, effort expectancy, perceived risk and price value with behavioural inten...

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Bibliographic Details
Main Authors:	Amin, Amirah, Mazlan, Danial Zarkasyi, Mohd Suhaimi, Fatin Farhana
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Social aspects. Social marketing Telemarketing. Internet marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/31263/

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