A study on the effects of service quality dimension towards customer retention in Hotel Hallmark Leisure, Melaka / Siti Nor Azimah Abdul Rahman

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A study on the effects of service quality dimension towards customer retention in Hotel Hallmark Leisure, Melaka / Siti Nor Azimah Abdul Rahman

The purpose of this research is to measure the importance of the service quality dimensions own by Hotel Hallmark Leisure towards customer retention. As information, the service quality dimensions are the instrument used by the customers as well as the service provider in evaluating the service qual...

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Bibliographic Details
Main Author:	Abdul Rahman, Siti Nor Azimah
Format:	Student Project
Language:	English
Published:	2012
Subjects:	Total quality management. Benchmarking Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/31243/

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