Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi

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Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi

Nowadays, home shopping has become one of the interactive ways to shop. There are various methods that customers may use to make purchases and one of the methods is through the Internet. This study adapted SERVQUAL dimensions into E-SERVQUAL which consisting of 5 most highlighted dimensions in the p...

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Bibliographic Details
Main Authors:	Ahmad Basir, Ahmad Najmi, Norhasman, Farisa Nadjeehah, Zaidi, Siti Ummirah
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Social aspects. Social marketing Telemarketing. Internet marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/31224/

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