Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror
Raw or unpasteurized milk is rich with beneficial nutrients including calcium, potassium, phosphorus and vitamins. Recently, there was a tremendous demand for raw milk in the local market. However, consumption of raw milk is risky as its commonly associated with food born disease outbreaks. There...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Pahang
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31101/ |
| _version_ | 1848807668700938240 |
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| author | Abdul Khalid, Mohd Ikhmal Hanif Mahror, Nuraini |
| author_facet | Abdul Khalid, Mohd Ikhmal Hanif Mahror, Nuraini |
| author_sort | Abdul Khalid, Mohd Ikhmal Hanif |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Raw or unpasteurized milk is rich with beneficial nutrients including calcium, potassium,
phosphorus and vitamins. Recently, there was a tremendous demand for raw milk in the local
market. However, consumption of raw milk is risky as its commonly associated with food born
disease outbreaks. Therefore, this study aimed to identify the motivations for unpasteurized
milk consumption among Malaysians. A total of 180 respondents had participated in this
survey and a questionnaire was distributed via social media. The result revealed that majority
of the consumers were female, Malay, aged between 21 to 30 years old, a bachelor degree
holder and were living in an urban area. The motivation for raw milk consumption was
dominated by the belief that raw milk possesses holistic health benefits followed by taste,
prevention of immune-related disease, support for local farm and the belief that processed milk
is not safe. The consumers had moderate knowledge about the health benefits and health risks
associated with raw milk (M=3.30, SD=1.048). However, most respondents were not aware
that selling raw milk is illegal in Malaysia. There was no significant difference between male
and female consumers’ perception regarding health benefits and health risk associated with raw
milk (t=1.637, df= 69.037, p-value 0.11) at 95% confident interval. |
| first_indexed | 2025-11-14T22:46:29Z |
| format | Article |
| id | uitm-31101 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:46:29Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi MARA Cawangan Pahang |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-311012021-05-03T07:56:30Z https://ir.uitm.edu.my/id/eprint/31101/ Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror gadingst Abdul Khalid, Mohd Ikhmal Hanif Mahror, Nuraini Social perception. Social cognition Social influence. Social pressure Public opinion Raw or unpasteurized milk is rich with beneficial nutrients including calcium, potassium, phosphorus and vitamins. Recently, there was a tremendous demand for raw milk in the local market. However, consumption of raw milk is risky as its commonly associated with food born disease outbreaks. Therefore, this study aimed to identify the motivations for unpasteurized milk consumption among Malaysians. A total of 180 respondents had participated in this survey and a questionnaire was distributed via social media. The result revealed that majority of the consumers were female, Malay, aged between 21 to 30 years old, a bachelor degree holder and were living in an urban area. The motivation for raw milk consumption was dominated by the belief that raw milk possesses holistic health benefits followed by taste, prevention of immune-related disease, support for local farm and the belief that processed milk is not safe. The consumers had moderate knowledge about the health benefits and health risks associated with raw milk (M=3.30, SD=1.048). However, most respondents were not aware that selling raw milk is illegal in Malaysia. There was no significant difference between male and female consumers’ perception regarding health benefits and health risk associated with raw milk (t=1.637, df= 69.037, p-value 0.11) at 95% confident interval. Universiti Teknologi MARA Cawangan Pahang 2020-03-31 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/31101/1/31101.pdf Abdul Khalid, Mohd Ikhmal Hanif and Mahror, Nuraini (2020) Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror. (2020) Gading Journal for Science and Technology <https://ir.uitm.edu.my/view/publication/Gading_Journal_for_Science_and_Technology.html>, 3 (1). pp. 26-33. ISSN 2637-0018 |
| spellingShingle | Social perception. Social cognition Social influence. Social pressure Public opinion Abdul Khalid, Mohd Ikhmal Hanif Mahror, Nuraini Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror |
| title | Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror |
| title_full | Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror |
| title_fullStr | Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror |
| title_full_unstemmed | Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror |
| title_short | Motivation for raw milk consumption among Malaysians / Mohd Ikhmal Hanif Abdul Khalid and Nuraini Mahror |
| title_sort | motivation for raw milk consumption among malaysians / mohd ikhmal hanif abdul khalid and nuraini mahror |
| topic | Social perception. Social cognition Social influence. Social pressure Public opinion |
| url | https://ir.uitm.edu.my/id/eprint/31101/ |