Determinant of Malaysian passengers’ acceptance towards electronic ticketing: a study on Malaysia Airline System (MAS) / Siti Hasnida Hadzir

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Determinant of Malaysian passengers’ acceptance towards electronic ticketing: a study on Malaysia Airline System (MAS) / Siti Hasnida Hadzir

The purpose of this research is to illustrate the key factors affecting the Malaysian passengers’ acceptance towards electronic ticketing provided by Malaysia Airline System (MAS). The primary data had been collected through 100 valid questionnaire surveys from target respondents who are students an...

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Bibliographic Details
Main Author:	Hadzir, Siti Hasnida
Format:	Student Project
Language:	English
Published:	2012
Subjects:	Perception Ticket brokerage Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/31088/

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