Readiness to implement revenue diversification strategies by Malaysian Public Universities / Suhaiza Ismail, Nik Nazli Nik Ahmad and Siti Alawiah Siraj

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Readiness to implement revenue diversification strategies by Malaysian Public Universities / Suhaiza Ismail, Nik Nazli Nik Ahmad and Siti Alawiah Siraj

The objective of this paper is to investigate the factors affecting the readiness (in terms of change commitment and change efficacy) of the public universities in Malaysia to implement revenue diversification strategies. Based on the Weiner’s (2009) Theory of Organisational Readiness for Change, th...

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Bibliographic Details
Main Authors:	Ismail, Suhaiza, Nik Ahmad, Nik Nazli, Siraj, Siti Alawiah
Format:	Article
Language:	English
Published:	Accounting Research Institute (ARI), UiTM Shah Alam 2019
Subjects:	Teaching (Principles and practice) Learning ability
Online Access:	https://ir.uitm.edu.my/id/eprint/31022/

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