Factors that influence consumer behavior towards telecommunication operators: a case study at DiGi Shah Alam / Siti Fadilah Mohd Rusli

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Factors that influence consumer behavior towards telecommunication operators: a case study at DiGi Shah Alam / Siti Fadilah Mohd Rusli

Mobile number portability is now a crucial issue for mobile services providers. Today, the most challenging job for the present day is that to retain existing mobile customers. The mobile operator’s ability to maintain its customer has a direct impact on its profitability and effectiveness. Losing a...

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Bibliographic Details
Main Author:	Mohd Rusli, Siti Fadilah
Format:	Student Project
Language:	English
Published:	2015
Subjects:	Telecommunication industry. Telegraph Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Public opinion
Online Access:	https://ir.uitm.edu.my/id/eprint/30926/

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