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Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]

This study is about the findings on the perception of the customers towards the quality level of products of a Malaysian national motorcycle/scooter brand based on the eight quality dimensions framework. It helps in generalizing the standing of the product quality attributes among motorcycle/sco...

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Bibliographic Details
Main Authors:	Abu Hassan, Anita, Shaharudin, Mohd Rizaimy
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Kedah 2011
Subjects:	Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/30896/

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