A study on foreign market entry strategies towards reducing risk: standardization versus modification / Siti Alyani Isa and Ili Dhaniah Mohd Kamal

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A study on foreign market entry strategies towards reducing risk: standardization versus modification / Siti Alyani Isa and Ili Dhaniah Mohd Kamal

In this research of International Business, company that produce product for foreign country need to use marketing concept either standardization or modification strategy. This study is useful to international marketing manager to produce new product in foreign country. Company that goes internation...

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Bibliographic Details
Main Authors:	Isa, Siti Alyani, Mohd Kamal, Ili Dhaniah
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Planning. Business planning. Strategic planning Competition. International competition Export marketing. International marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/30891/

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