Warranty and its effect towards customer satisfaction in Malaysia’s electronic industry / Mohd Rizaimy Shaharudin... [et al.]

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Warranty and its effect towards customer satisfaction in Malaysia’s electronic industry / Mohd Rizaimy Shaharudin... [et al.]

This study aims to determine the factors affecting customer satisfaction inafter-sales service. It helps to extend the understanding on warranty and its influence towards customers’ satisfaction, an important element in retaining a profitable business relationship with the customer. To date, there h...

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Bibliographic Details
Main Authors:	Shaharudin, Mohd Rizaimy, Wan Omar, Maznah, Abu Hassan, Anita, Azyyati, Anuar
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Kedah 2011
Subjects:	Management. Industrial Management Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/30889/

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