Factors that influence customer preferences
towards a private university in
Sungai Petani, Kedah / Azyyati Anuar, Mohd Rizaimy Shaharudin and Siti Nabihan Baharuddin

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Factors that influence customer preferences towards a private university in Sungai Petani, Kedah / Azyyati Anuar, Mohd Rizaimy Shaharudin and Siti Nabihan Baharuddin

This study attempts to focus on the factors influencing customer preferences towards a private university in Sungai Petani, Kedah. Nowadays, demand for higher education in Malaysia is growing in tandem with the government’s emphasis on human capital development. Without private higher education,...

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Bibliographic Details
Main Authors:	Anuar, Azyyati, Shaharudin, Mohd Rizaimy, Baharuddin, Siti Nabihan
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Kedah 2011
Subjects:	Customer services. Customer relations Supervision and administration. Business management
Online Access:	https://ir.uitm.edu.my/id/eprint/30881/

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