Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf

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Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf

The purpose of this research is to study the consumer acceptance toward mass-customization of bungalows design at Noris Ventures Sdn. Bhd. in term of consumer’s knowledge, consumer’s attitude and consumer’s service by Noris Ventures. Therefore the objective of this research is first to analyse the...

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Bibliographic Details
Main Author:	Abdul Manaf, Siti Aishah
Format:	Student Project
Language:	English
Published:	2010
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/30875/

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