Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim

Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim

Issues of controversial or offensive advertising has been raised due to the respons from the respondents that online advertising is the most annoying advertising. Inspite the fact that it is the best medium to used. As the economic condition fluctuates marketer and entrepreneur feel that it is cruci...

Full description

Bibliographic Details
Main Author: Said Abd Karim, Sharifah Nur Iylia
Format: Student Project
Language:English
Published: 2015
Subjects:
Social aspects. Social marketing
Advertising
Moral and ethical aspects
Online Access:https://ir.uitm.edu.my/id/eprint/30817/

Similar Items

Similar Items