The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari

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The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari

This research explores about the new product of ASNB which is Amanah Saham Berhad 2 (ASB2). The main purpose of this research was to identify the level of awareness on ASB2 unit trust amon g Generation Y. This research applied cross sectional studies where data collected by using questionnaire. The...

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Bibliographic Details
Main Authors:	Ishak, Sakinah, Juhari, Norliana
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Investment companies. Investment trusts. Mutual funds Social influence. Social pressure
Online Access:	https://ir.uitm.edu.my/id/eprint/30717/

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