Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek
Purchase decision is basically come through by customers and consumers perception that those already use the services and product which have in market. Sometimes, the changes of image by one company can make the loyal and new customers confuse. This study helps us extend our understanding of the rel...
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| Format: | Student Project |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30704/ |
| _version_ | 1848807566465826816 |
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| author | Sidek, Sabariah |
| author_facet | Sidek, Sabariah |
| author_sort | Sidek, Sabariah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Purchase decision is basically come through by customers and consumers perception that those already use the services and product which have in market. Sometimes, the changes of image by one company can make the loyal and new customers confuse. This study helps us extend our understanding of the relationship between purchase decision, perception and image. The objective of this paper is firstly to determine the perception of customers towards brand image on CELCOM (M) BHD. Secondly, to identify the strongest factor of the brand image. Thirdly, to examine the relationship selected respondent’s profile and purchase decision. Lastly is to recommendation to CELCOM management on how to improve their brand image to increase purchase from customers. The factors of brand image perception that contribute to the
purchase decision are the network coverage, product offering, and the value and customer service. The objective of this research is a also to identify the factor of image and perception that are positively related to purchase decision on CELCOM (M) BHD. |
| first_indexed | 2025-11-14T22:44:52Z |
| format | Student Project |
| id | uitm-30704 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:44:52Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-307042020-07-15T04:56:33Z https://ir.uitm.edu.my/id/eprint/30704/ Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek Sidek, Sabariah Marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchase decision is basically come through by customers and consumers perception that those already use the services and product which have in market. Sometimes, the changes of image by one company can make the loyal and new customers confuse. This study helps us extend our understanding of the relationship between purchase decision, perception and image. The objective of this paper is firstly to determine the perception of customers towards brand image on CELCOM (M) BHD. Secondly, to identify the strongest factor of the brand image. Thirdly, to examine the relationship selected respondent’s profile and purchase decision. Lastly is to recommendation to CELCOM management on how to improve their brand image to increase purchase from customers. The factors of brand image perception that contribute to the purchase decision are the network coverage, product offering, and the value and customer service. The objective of this research is a also to identify the factor of image and perception that are positively related to purchase decision on CELCOM (M) BHD. 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30704/1/30704.pdf Sidek, Sabariah (2009) Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek. (2009) [Student Project] <http://terminalib.uitm.edu.my/30704.pdf> (Unpublished) |
| spellingShingle | Marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Sidek, Sabariah Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek |
| title | Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek |
| title_full | Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek |
| title_fullStr | Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek |
| title_full_unstemmed | Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek |
| title_short | Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek |
| title_sort | brand image perception and its influence on purchase decision: celcom (m) bhd / sabariah sidek |
| topic | Marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/30704/ |