A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik.

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A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik.

This study examines investor response to the announcement of new product launching. The research design was event study methodology,where the researchers want to test empirically the investor response to new product launching by considering the business strategy used by each firm. Population of stud...

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Bibliographic Details
Main Authors:	Rosenta, Eliyani Linda, Wiwik, Utami
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Selangor 2016
Subjects:	Marketing Management Product management New products
Online Access:	https://ir.uitm.edu.my/id/eprint/30670/

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