Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh
The objective of all marketing efforts should be to maximize customer satisfaction. Marketers must be certain to provide the best possible product for the money and to avoid raising consumer expectations for product or services like Taming Sari performance beyond what the product or services can del...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30650/ |
| _version_ | 1848807552393936896 |
|---|---|
| author | Jusoh, Roselini |
| author_facet | Jusoh, Roselini |
| author_sort | Jusoh, Roselini |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The objective of all marketing efforts should be to maximize customer satisfaction. Marketers must be certain to provide the best possible product for the money and to avoid raising consumer expectations for product or services like Taming Sari performance beyond what the product or services can deliver. Marketers want to deliver more than customers expect. In term of marketing program for Taming Sari Berhad is under the responsibility of their marketing and sales department under supervision of Mr. Mohd Husni Husin. Marketing department is responsible to increase awareness, sales and also customer satisfaction toward Taming Sari tower. Customer satisfaction is often defined as a measure of how total product or service performs in relation to a set of customer expectation requirement. The customer is satisfied and delighted if the product or service performance matches their expectations. Thus, satisfaction is often measured as a function of perceived performance and expectations. If the performances exceed expectations, the customers are highly satisfied or delighted. Improving customer satisfaction can come from a variety of activities. The existing evidence suggest that major gains in customer satisfaction are come from improvement in service quality, service feature and customer complaint handling. Those factors are important in facilitating the business of achieving customer satisfaction and loyalty. |
| first_indexed | 2025-11-14T22:44:38Z |
| format | Student Project |
| id | uitm-30650 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:44:38Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-306502020-07-07T09:08:14Z https://ir.uitm.edu.my/id/eprint/30650/ Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh Jusoh, Roselini Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The objective of all marketing efforts should be to maximize customer satisfaction. Marketers must be certain to provide the best possible product for the money and to avoid raising consumer expectations for product or services like Taming Sari performance beyond what the product or services can deliver. Marketers want to deliver more than customers expect. In term of marketing program for Taming Sari Berhad is under the responsibility of their marketing and sales department under supervision of Mr. Mohd Husni Husin. Marketing department is responsible to increase awareness, sales and also customer satisfaction toward Taming Sari tower. Customer satisfaction is often defined as a measure of how total product or service performs in relation to a set of customer expectation requirement. The customer is satisfied and delighted if the product or service performance matches their expectations. Thus, satisfaction is often measured as a function of perceived performance and expectations. If the performances exceed expectations, the customers are highly satisfied or delighted. Improving customer satisfaction can come from a variety of activities. The existing evidence suggest that major gains in customer satisfaction are come from improvement in service quality, service feature and customer complaint handling. Those factors are important in facilitating the business of achieving customer satisfaction and loyalty. 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30650/1/30650.pdf Jusoh, Roselini (2009) Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh. (2009) [Student Project] <http://terminalib.uitm.edu.my/30650.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Jusoh, Roselini Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh |
| title | Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh |
| title_full | Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh |
| title_fullStr | Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh |
| title_full_unstemmed | Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh |
| title_short | Customer satisfaction toward Menara Taming Sari: a study at Melaka Taming Sari Berhad / Roselini Jusoh |
| title_sort | customer satisfaction toward menara taming sari: a study at melaka taming sari berhad / roselini jusoh |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/30650/ |