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A study on purchase intention towards AgroMas brand / Roemilia Baharin

This paper is to examine purchase intention towards AgroMas brand. However, there not much study about the purchase intention towards AgroMas brand which mostly previous study is about SMEs product but they do not explained detail what brand they focusing on. Thus, the theoretical framework was done...

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Bibliographic Details
Main Author:	Baharin, Roemilia
Format:	Student Project
Language:	English
Published:	2015
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/30625/

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