A study on purchase intention towards AgroMas brand / Roemilia Baharin
This paper is to examine purchase intention towards AgroMas brand. However, there not much study about the purchase intention towards AgroMas brand which mostly previous study is about SMEs product but they do not explained detail what brand they focusing on. Thus, the theoretical framework was done...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30625/ |
| _version_ | 1848807546582728704 |
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| author | Baharin, Roemilia |
| author_facet | Baharin, Roemilia |
| author_sort | Baharin, Roemilia |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This paper is to examine purchase intention towards AgroMas brand. However, there not much study about the purchase intention towards AgroMas brand which mostly previous study is about SMEs product but they do not explained detail what brand they focusing on. Thus, the theoretical framework was done. With a simple random sampling method used in this research, about 80 questionnaires distributed to the consumers before the results have revealed relationship and significant of conceptual framework of this topic. The researcher distributed the questionnaires among the consumers that come to Giant Senawang during weekdays. There are three conceptual factors which are brand affect, brand familiarity, and brand attitude has been analysed. Then the result of the study would indicate the main influential purchase intention towards AgroMas brand. |
| first_indexed | 2025-11-14T22:44:33Z |
| format | Student Project |
| id | uitm-30625 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:44:33Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-306252020-07-07T06:44:50Z https://ir.uitm.edu.my/id/eprint/30625/ A study on purchase intention towards AgroMas brand / Roemilia Baharin Baharin, Roemilia Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives This paper is to examine purchase intention towards AgroMas brand. However, there not much study about the purchase intention towards AgroMas brand which mostly previous study is about SMEs product but they do not explained detail what brand they focusing on. Thus, the theoretical framework was done. With a simple random sampling method used in this research, about 80 questionnaires distributed to the consumers before the results have revealed relationship and significant of conceptual framework of this topic. The researcher distributed the questionnaires among the consumers that come to Giant Senawang during weekdays. There are three conceptual factors which are brand affect, brand familiarity, and brand attitude has been analysed. Then the result of the study would indicate the main influential purchase intention towards AgroMas brand. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30625/1/30625.pdf Baharin, Roemilia (2015) A study on purchase intention towards AgroMas brand / Roemilia Baharin. (2015) [Student Project] <http://terminalib.uitm.edu.my/30625.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Baharin, Roemilia A study on purchase intention towards AgroMas brand / Roemilia Baharin |
| title | A study on purchase intention towards AgroMas brand / Roemilia Baharin |
| title_full | A study on purchase intention towards AgroMas brand / Roemilia Baharin |
| title_fullStr | A study on purchase intention towards AgroMas brand / Roemilia Baharin |
| title_full_unstemmed | A study on purchase intention towards AgroMas brand / Roemilia Baharin |
| title_short | A study on purchase intention towards AgroMas brand / Roemilia Baharin |
| title_sort | study on purchase intention towards agromas brand / roemilia baharin |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/30625/ |